Author Archive

Michael Stuber is the EMEA-level Diversity researcher, author, speaker and consultant, specialised in organisational change strategies for complex context. Over 25 years, he has worked on more than 400 projects in 30+ countries on 4 continents, helping blue chip companies across industries turn globalisation and societal change into drivers of business excellence — and advance DEI in ways that work across borders.

Diversity in marketing: a gift or a stereotype trap

Leveraging Diversity for market success represents a huge – and largely untapped – potential. Linking the value of differences to both your customer base and your brand and hence selling proposition can be powerful. But what if the product strategy fails in the first place? Two current examples from Germany/Switzerland and France.

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Latest examples: Fighting Nationalism with Comedy or Science

Many current Nationalist movements base their ideas on ethnic, religious, geographic or linguistic commonalities. Simple considerations can debunk many of them. However, in the discussion each party has become more and more creative in defending their ideas. Here are two intriguing ways to put Nationalism on the spot: comedy and science.

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New Momentum: Leadership and work/life balance

The topic of culture & leadership is slowly and steadily moving towards the centre of diversity and work/life. In line with this insight, the regional ambassador for Hesse for “Success Factor Family”, Michael Müller, member of the Executive Board of Fraport AG, has focused a specialist conference on the topic of “Management between Career and […]

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Disruption Bingo

Some focus on digitalisation, others on economy 4.0 and a few see the bigger picture of several disruptive forces and how these will affect our work and our lives. The good news is: Everybody can prepare themselves to become ‘Futureproof’. A new book provides structured analyses and describes implications as well as recommendations.

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New perspectives (and recommendations) on Pay Gaps and “poisoning language”

Admitting and understanding pay gaps is not easy for societies nor employers. A comprehensive pay gap analysis in the UK revealed inequalities for women and men, for ethnic groups and for people with a disability. Related recommendations go beyond traditional ways to address gender pay gaps, and they question wide-spread communication styles in the field.

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Spot-on emotional D&I message in commercial advertising

Showing a few different characters in your advertisements is a simple way to leverage Diversity for business. Arguably, it’s too simple nowadays when diversity is a default state of many crowds. A new Levi’s® ad manages to capture and convey the spirit of D&I with a new quality.

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