Leveraging Diversity for market success represents a huge – and largely untapped – potential. Linking the value of differences to both your customer base and your brand and hence selling proposition can be powerful. But what if the product strategy fails in the first place? Two current examples from Germany/Switzerland and France.
The German conference of Tagessspiegel and Diversity Charter has become one of the household events for German diversity practitioners. The organisers see this as a mandate not only to present current trends, but also to offer an appealing mix of methods and a broad range of topics. With success.
Admitting and understanding pay gaps is not easy for societies nor employers. A comprehensive pay gap analysis in the UK revealed inequalities for women and men, for ethnic groups and for people with a disability. Related recommendations go beyond traditional ways to address gender pay gaps, and they question wide-spread communication styles in the field.
Showing a few different characters in your advertisements is a simple way to leverage Diversity for business. Arguably, it’s too simple nowadays when diversity is a default state of many crowds. A new Levi’s® ad manages to capture and convey the spirit of D&I with a new quality.
ENEL’s current issue of their corporate magazine is dedicated to how to create value for business by fostering diversity inside corporations. The company describes itself as a laboratory of diversity.
A google employee was fired for spreading harmful stereotypes about women – ten pages long. The following discussion revolved around freedom of speech and existing (gender) gaps in the tech industry. Surprisingly, there was little refection about how D&I did not reach large, mainstream audiences over the past years.
What happens when women try to break into a male domain? A real story from Venice allows Diversity practitioners to verify key dynamics they should be aware of. Meet the first female and the first transgender Gondolieras…
For many years, Diversity managers in traditional sectors admired high-tech companies for their cool HR and D&I programmes. More recently, the D&I community has started to frown over negative headlines from some ‘cool’ businesses. A closer look at Apple, Google and Facebook.
The 50 largest corporations in the EuroZone have further increased the communication of their D&I policies and practices. This finding of the latest analysis of Corporate Reporting is particularly true for CSR reports – and for gender. An over of research results provide a crisp and clear picture.
It could be so simple and joyful: celebrating diversity, colourful balloons and smiling people. All good. However, anyone who tackles diversity in a simplistic way and presents it only as a business case is not only cheating on his or her own label – they will also quickly reach the limits of credibility and expectations […]
