Strategy & Tools
26. January 2017 || by Michael Stuber || D&I in the Media, Newsletter, Strategy & Tools ||
What is taken for granted in many advertising campaigns triggered controversial reactions at Lidl in the Czech Republic: a dark-skinned model in an advertising flyer. The discounter reacted cool and relaxed to racist comments and was supported by politicians and the public.
Tags: ethnicity origin race, german
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18. January 2017 || by Michael Stuber || Marketing, Newsletter, Strategy & Tools ||
Featuring female drivers in car advertisements is rare while it could attract more attention than the standard setting of ‘him sitting in the driver seat’. Similarly, some iconic marketing figures are implicitly assumed male. Both was challenged by Audi and Lidl respectively – but ‘only’ for special Christmas campaigns.
Tags: english, gender
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21. December 2016 || by Michael Stuber || Newsletter, Strategy & Tools ||
Providing managers with a personal experience of what it might feel like to live with a disability – this was the idea of two Challenges, which the financial services firm EY held at their UK headquarters.
Tags: english, mixed abilities
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29. November 2016 || by Michael Stuber || Newsletter, Strategy & Tools ||
What if you could add one sentence to an introductory email in order to bring minority candidates to the same pass rate in an online test as non-minority applicants? If it sounds literally incredible, find out what the British ‘Nudge Unit’ did in police recruitment.
Tags: english, ethnicity origin race
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22. November 2016 || by Michael Stuber || Newsletter, Strategy & Tools ||
The enthusiasm about neuroscientific evidence about how our brain deals with differences continues to be high. As much as D&I practitioners appreciate the additional knowledge about barriers to making the most of difference, they are looking for robust ways to mitigate Unconscious Biases. A new book offers help.
Tags: english, holistic
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31. October 2016 || by Michael Stuber || Marketing, Strategy & Tools ||
One of the world’s largest digital travel companies extends their commitment to Inclusion and Respect to all their 640,000 hosts and 2.3 million users. With this, Airbnb is maybe having – in terms of sheer numbers – the largest impact on global citizens ever.
Tags: english, ethnicity origin race, holistic
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25. October 2016 || by Michael Stuber || D&I in the Media, Leadership & Culture, Newsletter, Strategy & Tools ||
On the occasion of Coming Out Day, global life science giant Bayer launched a video speaking about the dynamics of opening doors. It includes a statement of support for Coming Out Day and an encouragement to open up for conversations.
Tags: english, lgbtqi*
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20. October 2016 || by Michael Stuber || Leadership & Culture, Newsletter, Strategy & Tools ||
D&I initiatives used to be common at J&J’s production site in Geel, Belgium, for many years. Posters, events and training were well received – but not necessarily connected to everyday business, leadership behaviour or the overall growth agenda. A new strategic approach of the site management team has led to significant traction on D&I – […]
Tags: english, holistic
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12. October 2016 || by Michael Stuber || Newsletter, Strategy & Tools ||
The European Bank for Reconstruction and Development (EBRD) is continuing its support for female entrepreneurs in Croatia. The programme provides access to finance, business advice, training, mentoring and networking opportunities – e.g. at a recent conference in Zagreb.
Tags: english, gender
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5. September 2016 || by Michael Stuber || Business Case, Leadership & Culture, Newsletter, Strategy & Tools ||
After decades of work on D&I, experts are often asked if more research and additional activities were still needed. One of the globally leading D&I content providers has just published a ‘diversity dialogue‘ on current challenges and next practices.
Tags: english, holistic
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