Strategy & Tools

Breaking Gender Stereotypes in mass advertisements – but only for Christmas

  Featuring female drivers in car advertisements is rare while it could attract more attention than the standard setting of ‘him sitting in the driver seat’. Similarly, some iconic marketing figures are implicitly assumed male. Both was challenged by Audi and Lidl respectively – but ‘only’ for special Christmas campaigns.

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Case Study: How Strategic Leadership on D&I Drives Momentum

D&I initiatives used to be common at J&J’s production site in Geel, Belgium, for many years. Posters, events and training were well received – but not necessarily connected to everyday business, leadership behaviour or the overall growth agenda. A new strategic approach of the site management team has led to significant traction on D&I – […]

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