Media Markt, Germanys electronics giant, caused stir with a TV ad using a stereotypical depiction of Italians. Using the occasion and popularity of the UEFA European Championships they depicted the Italians, with the character Toni, as macho, sexist and crazy about soccer. The commercial shows Toni who is looking for a new flatscreen TV while […]
The process of immigration to other countries, or even to different parts of one’s own country, is known to be a difficult task. One is faced with new languages, cultures, and social rules that at times contradict or defy what was once a norm. The extent of the differences in culture can be stressful for […]
Internews Europe, the IFJ and the Media Diversity Institute are working on a joint project to identify best practices by and about media regarding the depiction of non-discriminatory topics and the promotion of diversity throughout thirty European countries. The participating institutions hope that this report will support the understanding of how journalism can help promoting […]
Just on time for this year’s UEFA European Championships 2008 in Austria and Switzerland, FARE has launched a new website on its activities. The website is available in English, French, German and Italian and offers news and information on anti-racist initiatives in football throughout Europe.
The fourth Brussels Debate was held on June, 4 in the framework of the European Year of Intercultural Dialogue. The title of the debate was “Couscous Culture: is that what Intercultural Dialogue in the workplace is all about?”. The discussion and following comments by participants generally emphasised the fact that the promotion of Diversity in […]
A joint report from the CBI employer’s organisation and the Trades Union Congress (TUC) found out that firms that take steps to improve Diversity in the workplace earn real business benefits. Companies who look beyond the “usual suspects” for staff and employ people on the basis of their abilities and potential, regardless of their sex, […]
More than half a million Roma of working age live in Spain, however the number entering the labour market remains low. 55% of Roma people report that they have experienced some sort of discrimination when being on the job search. The Spanish organisation, Fundación Secretariado Gitano, has initiated an awareness-raising campaign, featuring TV advertisements, posters […]
The European Women’s Lobby’s (EWL) prepared a resource kit that presents information about existing public institutions dealing with equality between women and men at international, European and national level. It aims at supporting NGOs and other interested stakeholders to evaluate and influence international and European institutions as well as their national governments.
From May to October, 38 Allianz employees from various countries will participate in „Diversity@ Sea”, a global Diversity Initiative by the Allianz Group. The program will team them up for a week with disabled participants to sail tall ships off the coasts of Britain and France. Each week, they will share living quarters and learn […]
In Asia-Pacific and Japan Hewlett-Packard is making efforts to attract qualified female employees in order to have a workforce profile that reflects the diverse one billion people using HP products worldwide. HP is planning to triple the number of female managers in the next two years. For that purpose HP plans to set up a […]
