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DEI Backlash as a wake-up call for Companies

The current backlash against DEI is often portrayed as a politically motivated aggression. International research adds a more uncomfortable element: DEI has also made itself disputable. Long-term learning says: companies should not simply rebrand nor retreat or revolt. They need to rethink what makes inclusion credible, relevant and impactful.

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Values. Culture. Performance. Creating our future with inclusion for all.

When we consider change, it is rarely about supporting structures or effective strategies – it is often about ideologies and, quickly, about attitudes, values and behaviours. My latest video trilogy shows how we can shape the future together. (German article)

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