What is taken for granted in many advertising campaigns triggered controversial reactions at Lidl in the Czech Republic: a dark-skinned model in an advertising flyer. The discounter reacted cool and relaxed to racist comments and was supported by politicians and the public.
Featuring female drivers in car advertisements is rare while it could attract more attention than the standard setting of ‘him sitting in the driver seat’. Similarly, some iconic marketing figures are implicitly assumed male. Both was challenged by Audi and Lidl respectively – but ‘only’ for special Christmas campaigns.
In a keynote address at the World D&I Congress in Mumbai, India, the International D&I pioneer, Michael Stuber, will outline key issues for Diversity & Inclusion in the future. His analysis “Who Are We?” shows that a new era is beginning for D&I, and what it will take for all of us to be successful.
Providing managers with a personal experience of what it might feel like to live with a disability – this was the idea of two Challenges, which the financial services firm EY held at their UK headquarters.
While the Internet jokes about seemingly silly populist media statements, the successes of simplistic, fact-free campaigns continue to horrify experts, including D&I stakeholders. However, the impact of accelerating post-truth dynamics on D&I is largely underestimated as is the responsibility of Media and ourselves.
What if you could add one sentence to an introductory email in order to bring minority candidates to the same pass rate in an online test as non-minority applicants? If it sounds literally incredible, find out what the British ‘Nudge Unit’ did in police recruitment.
The enthusiasm about neuroscientific evidence about how our brain deals with differences continues to be high. As much as D&I practitioners appreciate the additional knowledge about barriers to making the most of difference, they are looking for robust ways to mitigate Unconscious Biases. A new book offers help.
Initiating concrete changes to mitigate unconscious biases and eventually make the most of differences. This summarises the ambition of many D&I practitioners. While it sounds easy, experience shows that the practicalities sometimes aren’t. ‘Inclusion Nudges’ are a collection of good practices how to steer behaviour away from bias and towards inclusion.
For its 25th anniversary, the World HRD Congress offers a unique opportunity to meet global HR leaders and discuss the entire HR value chain, including D&I. From 15 – 17 Feb 2017, the truly global event, taking place in Mumbai, features multiple tracks, e.g. World Women Leadership.
On the occasion of Coming Out Day, global life science giant Bayer launched a video speaking about the dynamics of opening doors. It includes a statement of support for Coming Out Day and an encouragement to open up for conversations.
