The Swedish Women’s Lobby has launched the report “Sexist advertisement in the Nordic countries”. The report contains an evaluation of regulations and their practical implementation to counteract sexist advertising. It was first presented in the Swedish parliament on September 21st.
In an online article, the BBC has recently shed light on the disability market and presented companies tapping into that potential. The collective spending power of people with a disability, their friends and family, is described as a large segment: The so-called ‘Purple Pound’ incorporates about 20% of all consumers and is valued at £212 […]
Marketers keep on telling us that they need sensational images and slogans to grab consumers’ attention. Fashion giant DIESEL shows that it is also possible to choose an approach that does not stereotype men or women. And they are explicit about the ‘gender neutral’ strategy.
Diversity marketing for different generations starts with analysing their specific needs and expectations and adapting your propositions accordingly. BSRIA, a non-for-profit organisation for the construction and building services industry, has now issued a White Paper on ‘Products and Systems for Generation Z in Reduced Carbon Buildings’, specifically discussing: what products and systems will be used […]
Usually museum exhibitions have one thing in common: they show things from the past and hence talking about recent or distant history. The concept of Diversity & Inclusion is certainly not ‘old enough’ to be placed in a museum. Yet, starting from October 2nd 2015, results of a diversity media study forms part of an […]
Research continues to reveal that the biggest challenge for different generations in working together is communication. Not only that language evolves quickly, also the visual items used are changing dramatically from one cohort to the next. A powerful web-based tool now offers everyone the possibility to create hipster-compatible icons and slogans that will resonate with […]
When I first heard about the title of Gloria Moss’s latest book, „Why men like straight lines and women like polka dots“, I was enthused in hoping for additional support in navigating the minefield of ‘real’, i.e. natural, gender differences and ‘constructed’, i.e. nurtured, gender stereotypes. While the book offers a phenomenal compilation of studies […]
If you thought, a traditional, family-owned company could, at best, take small steps towards a modern, Diversity-oriented image, look at a the German Brandt brand, a National leader in bakery goods. Their latest commercial campaign builds upon the conservative look to which they add contemporary themes from society to relate more closely to their consumers.
As a new milestone in the history of the Business Case for Diversity, this 3rd edition of the unique global research report summarises 195 carefully selected studies (60 more than the previous 2012 edition) substantiating the value-added from Diversity & Inclusion.
Das neue Männerbild des Alleskönners: betont lässig und dabei überlegen, latent ungepflegt und dabei sexy, maskuliner Vollbart und dabei emanzipiert. Auch Wodka, der bekanntlich nur etwas für „echte Kerle“ ist, muss – oder möchte – den Spagat machen. Die Marke „ThreeSixty“ bringt das neue Sowohl-als-auch in Plakatgröße auf Punkt.
