BT’s Paralympics World Cup sponsorship

BT has announced its new, four-year title sponsorship of the BT Paralympic World Cup. The BT Paralympic World Cup is the largest annual international multi-sport competition in elite disability sport, and takes place from 20-25 May 2009 in Manchester. BT Group Marketing and Brand Director Suzi Williams said, “After the fantastic success of the Paralympic Games in Beijing we have all been touched by the awesome inspirational power of the Paralympics. That is why BT is proud to support this event and help raise the profile of disability sport globally.” She continued, “The BT Paralympic World Cup is a wonderful opportunity for the world’s best Paralympic athletes to take part in elite competition as they look towards the London 2012 Paralympic Games.”
The BT Ambassador Programme, in association with the BT Paralympic World Cup, aims to inspire BT’s employees and customers to support and mentor the young British hopefuls aiming to compete in the London 2012 Games and beyond. Oscar “Blade Runner” Pistorius, one of the world’s leading Paralympic athletes, is the latest athlete to join the programme. Tickets for the BT Paralympic World Cup are now available. For more information visit:
http://www.paralympics.org.uk/.