Neue Beispiele für durchlässige Geschlechterrollen in der TV Werbung

Die Anziehungskräfte zwischen Mann und Frau bestimmen weite Teile des Lebens – und das Leben selbst. Die Werbung in Deutschland setzt intensiv auf diese Attraktion, vor allem zwischen ‚typischen‘ Männern und Frauen. Die große Bandbreite, die das Leben jenseits der starren Genderrollen bereithält, zeigen gleich vier aktuelle TV Spots, u.a. von Vodafone und Allianz.

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Pre-orders for IBCR 3.1 (2016) can be placed now: The updated Business Case contains 200+ selected studies

Many studies claim to describe the business benefits of D&I. Critics, however, often challenge the research methodology or other aspects. The updated 3rd edition of the unique International Business Case Report (IBCR 3.1) contains 1-page summaries of 203 studies which were all checked for significance, robustness, validity, reliability and, if applicable, for statistical bias.

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Gay Marketing 2.0 – VW wirbt mit Regenbogenfamilie

Der Automobilhersteller VW zeigt in einer Marketing-Kampagne für den neuen Sharan unter dem Motto „Familien wissen, warum“ typische Alltagssituationen von Eltern von Heranwachsenden. Das Besondere: gezeigt wird unter anderem auch eine Regebogenfamilie; zwei Väter mit ihrer pubertierenden Tochter. Während schwule und lesbische Paare nichts Neues mehr in der deutschen Werbewelt sind und sogar traditionelle Familienunternehmen wie Brandt mit ihnen werben, ist die TV-Werbung mit Regenbogenfamilien neu. Warum sich Gay-Marketing für Unternehmen lohnen kann und weswegen damit eine weit größere Zielgruppe als nur Lesben und Schwule angesprochen wird, erfahren Sie hier.

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Timely study for Pride Season: LGBT research review offers insight for D&I practitioners

A systematic literature review on careers and workplace experiences of LGBT employees has recently been published in the Human Resource Development Review. It contains a discussion of empirical findings from 263 manually selected studies dating from 1985 until today. The content emerges from within business, management and broader social sciences disciplines. We have exclusively summarised the most important results on LGBT Diversity as a contribution to this year’s Pride season.

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Inclusiveness beyond traditional Diversity Dimensions: Levi’s engagement for people with HIV

The famous U.S. apparel company Levi Strauss & Co. is very committed to a topic, which is usually not associated with D&I programmes – at least not in public. HIV or AIDS. The firm goes beyond the traditional D&I portfolio and shows that Inclusiveness is also about being open and inclusive for people in specific situations. A few measures show how Levi’s has become a positive example in this respect.

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Sudden progress on two LGBTI taboo issues in Europe and in the Catholic Church in Germany

With networks for gay and lesbian employees having become a standard practice, the absence of LGBTI integration in many aspects of work life is often overlooked: transgender persons, gay employees in organisations belonging to the Catholic church, gays or lesbians in top management, homosexual images in advertisement. In two areas, we have seen surprisingly strong progress within a space of a few days: The Council of Europe adopted a comprehensive report on the discrimination of transgender people and a resolution based on this report passed its Parliamentary Assembly. Five days later, the German Bishops’ Conference adopted an amendment to its ecclesial labour law, which is likely to result in a huge improvement for LGBTI employees.

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Homosexualität im Sport: Zwischen Fortschritten für die LGBT-Community und „Schwulen-Raten

Eigentlich sollte es nicht weiter verwundern, wenn von Zeit zu Zeit ein Sportler ein öffentliches Coming Out hat. Die taz rechnete beispielsweise vor, dass an den Halbfinals der Fußball-WM in Brasilien statistisch gesehen fünf homosexuelle Männer in den vier Kadern teilnahmen. Geoutet hat sich keiner dieser Männer und so ist es weiterhin eine Sensation, wenn sich ein Spitzensportler outet. Contine reading

DRITTE AUFLAGE DES STANDARDWERKS „DIVERSITY“ ZUM DEUTSCHEN DIVERSITY TAG Kompendium: Das Beste aus 15 Jahren Diversity

Zum morgigen Deutschen Diversity-Tag am 03. Juni stellt Michael Stuber die vollständig überarbeitete dritte Auflage des Standwerks „Diversity & Inclusion: Das Potenzial-Prinzip“ vor. Das Kompendium mit dem Untertitel „Das Beste aus 15 Jahren Forschung & Praxis“ ist bis 20. Juni zum Subskriptionspreis bestellbar. Contine reading

„Gelbe Hand“ verliehen: Jugend engagiert sich für Gleichbehandlung am Arbeitsplatz

Im Barocksaal der Thüringer Staatskanzlei in Erfurt zeichnete der bereits 1986 gegründete gewerkschaftsnahe Verein „Mach meinen Kumpel nicht an! – für Gleichbehandlung, gegen Fremdenfeindlichkeit und Rassismus e.V.“ das Engagement junger Menschen für Gleichbehandlung und gegen Rechtsextremismus und Intoleranz in der Arbeitswelt und Gesellschaft aus. Contine reading

The Story of the Chicken and the Egg: Diversity and the French Charter

Some voices criticize the different national Diversity Charters for allowing companies to “green wash” their image by simply signing a document without really engaging in Diversity-Programmes. In order to make life more difficult for those free riders the French Diversity Charter interviews its members on an annual basis, last time in autumn 2013. Now the Charter publishes the Contine reading

“IT IS IN YOUR HANDS TO MAKE A DIFFERENCE” (NELSON MANDELA)

The Republic of South Africa was the first country to ban discrimination based on all the core dimensions of Diversity, gender, race, age, disability, religion and sexual orientation, not just in the Civil Code but in their Constitution. This is one of the many enduring elements supporting diversity, respect and inclusion which the grand personality and far-sightedness of Nelson Mandela has created for his country in the course of his exceptional life. His autobiography ‘The Long Walk to Freedom’ contains impressive descriptions of decades of apartheid and how he survived cruelty. Contine reading

Investing in Gay-Friendly Companies: The Credit Suisse Equality Index

Credit Suisse has launched a LGBT Equality Index, making it “the first index to track the equity performance of companies with LGBT-friendly policies,” according to the bank’s announcement. The pursuit of profit is not the only reason for the new index. The bank also wants to raise awareness for the need to recognise sexual minorities in the business world and hence to improve their societal situation. Contine reading

Women Wanted: Solar Energy Sector in Middle East campaigns for female engineers

Combining the fight against climate change with the advancement of female participation, the new initiative “Women in Solar” sounds like a masterpiece in this respect. The initiative is aimed at engaging more women into roles within engineering and encourages female engineers to take up a career in the renewable energy sector. And to make the programme even more outstanding, it happens in Dubai and Abu Dhabi, the region of unlimited oil wealth and rather poor women’s rights. Contine reading