gender

How the context for D&I is changing

For D&I practitioners, the societal climate and political environment are essential context factors. Both have direct impact on what organisations are doing in regards to diversity, equal opportunities or integration. A first of its kind report shows how societal and political dynamics relating to D&I have been changing in recent years – to the point […]

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The Ideologies of the Female Quota: Numbers as Self-Criticism, Complaint or Controlling Tool?

When it comes to the proportion of women in management, the fronts seem to be ideologically hardened. From data selection and analysis to interpretation and choice of words, polarised positions rumble all over the country. (Almost) all of them, however, want to achieve the same goals and could all work together. A reframing for business […]

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Diversity in marketing: a gift or a stereotype trap

Leveraging Diversity for market success represents a huge – and largely untapped – potential. Linking the value of differences to both your customer base and your brand and hence selling proposition can be powerful. But what if the product strategy fails in the first place? Two current examples from Germany/Switzerland and France.

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New perspectives (and recommendations) on Pay Gaps and “poisoning language”

Admitting and understanding pay gaps is not easy for societies nor employers. A comprehensive pay gap analysis in the UK revealed inequalities for women and men, for ethnic groups and for people with a disability. Related recommendations go beyond traditional ways to address gender pay gaps, and they question wide-spread communication styles in the field.

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Spot-on emotional D&I message in commercial advertising

Showing a few different characters in your advertisements is a simple way to leverage Diversity for business. Arguably, it’s too simple nowadays when diversity is a default state of many crowds. A new Levi’s® ad manages to capture and convey the spirit of D&I with a new quality.

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Cool Hi-Tech brands finally hit by harsh D&I reality

For many years, Diversity managers in traditional sectors admired high-tech companies for their cool HR and D&I programmes. More recently, the D&I community has started to frown over negative headlines from some ‘cool’ businesses. A closer look at Apple, Google and Facebook.

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