Marketing
16. July 2020 || by Michael Stuber || Business Case, Marketing, Politics, Publications ||
A new series of articles reframes D&I to shift the focus from special interest groups to large audiences. It was often proclaimed that âeveryoneâ should be part of D&I and that it is an embedded business topic. Here are three related deep dives.
Tags: english, ethnicity origin race, globality internationality, research
Read more
3. May 2019 || by Diversity Team || Business Case, Marketing, Newsletter, Politics ||
The operator of Londonâs public transport network, TfL, has banned advertising from eleven countries that breach human (LGBT) rights. The reaction reaches far beyond the individual âBrunei caseâ and affects global airlines and tourist boards. It raises the question how many more countries could be criticised for other anti-Diversity policiesâŠ
Tags: english, lgbtqi*
Read more
31. January 2019 || by Diversity Team || Business Case, Marketing, Newsletter ||
Marketing experts from 5 countries on 4 continents were surveyed about Diversity in advertising. Their answers show that they know what is expected from them. However, mind-sets and actions vary.
Tags: english, gender, holistic, lgbtqi*
Read more
2. April 2018 || by Diversity Team || Corporate Practice / Strategien und Instrumente, Marketing ||
Shortly after SuperValu had launched their Autism-Friendly Shopping project â following an 18 months development and piloting journey â their competitor, Lidl, followed with Autism Aware Quiet Evenings. Hefty backlash over an incident showed Lidl the shape of the learning curve companies need to follow in order to tap into diverse market segments.
Tags: english, mixed abilities
Read more
4. January 2018 || by Diversity Team || Corporate Practice / Strategien und Instrumente, Marketing, Newsletter ||
Leveraging Diversity for market success represents a huge â and largely untapped â potential. Linking the value of differences to both your customer base and your brand and hence selling proposition can be powerful. But what if the product strategy fails in the first place? Two current examples from Germany/Switzerland and France.
Tags: english, ethnicity origin race, gender
Read more
30. October 2017 || by Diversity Team || Corporate Practice / Strategien und Instrumente, Marketing, Newsletter ||
Showing a few different characters in your advertisements is a simple way to leverage Diversity for business. Arguably, itâs too simple nowadays when diversity is a default state of many crowds. A new LeviâsÂź ad manages to capture and convey the spirit of D&I with a new quality.
Tags: age, english, ethnicity origin race, gender, holistic, lgbtqi*
Read more
29. May 2017 || by Diversity Research || Business Case, Corporate Practice / Strategien und Instrumente, HR, Marketing, Publications ||
Hard or soft facts? Snapshot or long-term trends? Which type of information are you using in your D&I work? What counts in social media and at conferences (cool images, crisp cases, or surprising figures) might not be what helps you to take the most effective decisions. Take a look at our summary of our 20 […]
Tags: english, holistic, research
Read more
18. January 2017 || by Diversity Team || Corporate Practice / Strategien und Instrumente, Marketing, Newsletter ||
 Featuring female drivers in car advertisements is rare while it could attract more attention than the standard setting of âhim sitting in the driver seatâ. Similarly, some iconic marketing figures are implicitly assumed male. Both was challenged by Audi and Lidl respectively â but âonlyâ for special Christmas campaigns.
Tags: english, gender
Read more
31. October 2016 || by Diversity Team || Corporate Practice / Strategien und Instrumente, Marketing ||
One of the worldâs largest digital travel companies extends their commitment to Inclusion and Respect to all their 640,000 hosts and 2.3 million users. With this, Airbnb is maybe having â in terms of sheer numbers â the largest impact on global citizens ever.
Tags: english, ethnicity origin race, holistic
Read more
14. October 2016 || by Diversity Team || Diversity in the Media, Marketing, Newsletter ||
The Swedish Womenâs Lobby has launched the report âSexist advertisement in the Nordic countriesâ. The report contains an evaluation of regulations and their practical implementation to counteract sexist advertising. It was first presented in the Swedish parliament on September 21st.
Tags: gender
Read more