Corporate Practice / Strategien und Instrumente

Diversity as a compulsory subject for sports students – and a whole week of diversity

Diversity in sport has long been a marginalized topic and is now regarded as a key competence, making it a compulsory subject for students at the German Sports University in Cologne. The “Week of Diversity” also takes place here together with the University of Cologne. And not just with feel-good topics.

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How D&I contributes to successful Digitalisation while earning hidden risks

Although the trend is not new, the profoundness of the digital transformation is only about to become clearer. While most areas feel as if they had to follow (or obey), D&I should not only be seen as an object of digitalisation, but also as a driver. An overview of the two-way inter-relations.

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Irish Retail Battle for Autism Friendliness

Shortly after SuperValu had launched their Autism-Friendly Shopping project – following an 18 months development and piloting journey – their competitor, Lidl, followed with Autism Aware Quiet Evenings. Hefty backlash over an incident showed Lidl the shape of the learning curve companies need to follow in order to tap into diverse market segments.

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Summary evaluation of #IWD2018 – strong messages and unnecessary fails

From flowers and re-gendered brands to marching sisters’ fists and mass striking: International Women’s Day showed a vast variety of initiatives. Their impact depended on how well they acknowledged their context: Some did, others didn’t. An analysis describes how helpful or harmful activities can be.

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2018 Update: Overview of D&I Research

From practice research to the in-depth evaluation of scientific studies: the bandwidth of explorations in the D&I field is remarkable. Content analyses and evidence-based models (D&I value-chain, unconscious biases) provide particularly robust insight to understand what help to both move the needle and generate benefits.

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Diversity in marketing: a gift or a stereotype trap

Leveraging Diversity for market success represents a huge – and largely untapped – potential. Linking the value of differences to both your customer base and your brand and hence selling proposition can be powerful. But what if the product strategy fails in the first place? Two current examples from Germany/Switzerland and France.

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Spot-on emotional D&I message in commercial advertising

Showing a few different characters in your advertisements is a simple way to leverage Diversity for business. Arguably, it’s too simple nowadays when diversity is a default state of many crowds. A new Levi’s® ad manages to capture and convey the spirit of D&I with a new quality.

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