Corporate Practice / Strategien und Instrumente
27. June 2018 || by Diversity Team || Corporate Practice / Strategien und Instrumente, Events, Not-for-Profit ||
Diversity in sport has long been a marginalized topic and is now regarded as a key competence, making it a compulsory subject for students at the German Sports University in Cologne. The “Week of Diversity” also takes place here together with the University of Cologne. And not just with feel-good topics.
Tags: ethnicity origin race, german, lgbtqi*, mixed abilities
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22. May 2018 || by Diversity Team || Business Case, Corporate Practice / Strategien und Instrumente, Events, HR ||
Although the trend is not new, the profoundness of the digital transformation is only about to become clearer. While most areas feel as if they had to follow (or obey), D&I should not only be seen as an object of digitalisation, but also as a driver. An overview of the two-way inter-relations.
Tags: age, english, gender, holistic
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2. April 2018 || by Diversity Team || Corporate Practice / Strategien und Instrumente, Marketing ||
Shortly after SuperValu had launched their Autism-Friendly Shopping project – following an 18 months development and piloting journey – their competitor, Lidl, followed with Autism Aware Quiet Evenings. Hefty backlash over an incident showed Lidl the shape of the learning curve companies need to follow in order to tap into diverse market segments.
Tags: english, mixed abilities
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13. March 2018 || by Michael Stuber || Corporate Practice / Strategien und Instrumente, HR, Newsletter ||
From flowers and re-gendered brands to marching sisters’ fists and mass striking: International Women’s Day showed a vast variety of initiatives. Their impact depended on how well they acknowledged their context: Some did, others didn’t. An analysis describes how helpful or harmful activities can be.
Tags: english, gender, german
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21. January 2018 || by Diversity Team || Corporate Practice / Strategien und Instrumente, Events ||
How can you measure different forms of success in your D&I work? And what should be defined as success in the first place? The much-needed and also long discussed question will be the focus of an educational session in April in Brussels.
Tags: english, holistic, research
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10. January 2018 || by Diversity Research || Corporate Practice / Strategien und Instrumente, Press Statements ||
From practice research to the in-depth evaluation of scientific studies: the bandwidth of explorations in the D&I field is remarkable. Content analyses and evidence-based models (D&I value-chain, unconscious biases) provide particularly robust insight to understand what help to both move the needle and generate benefits.
Tags: english, holistic, research
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4. January 2018 || by Diversity Team || Corporate Practice / Strategien und Instrumente, Marketing, Newsletter ||
Leveraging Diversity for market success represents a huge – and largely untapped – potential. Linking the value of differences to both your customer base and your brand and hence selling proposition can be powerful. But what if the product strategy fails in the first place? Two current examples from Germany/Switzerland and France.
Tags: english, ethnicity origin race, gender
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30. October 2017 || by Diversity Team || Corporate Practice / Strategien und Instrumente, Marketing, Newsletter ||
Showing a few different characters in your advertisements is a simple way to leverage Diversity for business. Arguably, it’s too simple nowadays when diversity is a default state of many crowds. A new Levi’s® ad manages to capture and convey the spirit of D&I with a new quality.
Tags: age, english, ethnicity origin race, gender, holistic, lgbtqi*
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23. October 2017 || by Diversity Team || Corporate Practice / Strategien und Instrumente, Diversity in the Media, Media Features ||
While for some, D&I still feels like a new (ad)venture, others have already witnessed 20+ years of development in the field. One of the leading D&I magazines presents ten critical expert analyses including learnings and recommendations.
Tags: english, holistic
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10. October 2017 || by Diversity Team || Corporate Practice / Strategien und Instrumente, Newsletter ||
The dynamics of fun parks are based on physical challenge and all kinds of visual or auditive impressions. Did you ever think about how people with a disability can enjoy the rides? Now, you can even try it.
Tags: english, inclusion, mixed abilities
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